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Because Your Best People Shouldn’t Be a Flight Risk

In high-demand industries like tech and healthcare, turnover isn’t just disruptive - it’s costly. Every departure drains productivity, slows innovation, and can cost up to 1.5–2x an employee’s salary to replace. Left unchecked, it erodes culture and stunts growth.

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The People Equation™ exists to change that.

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We help leaders solve the biggest retention challenge of our time by aligning People, Policy, and Purpose into one unstoppable force for growth. The result? Teams that don’t just show up - they stay, thrive, and push your mission further than you thought possible.

Our Mission

To put the human back in HR, blending real-world strategy with innovation so organizations can keep great talent, grow their impact, and lead with authenticity.

Image by Brooke Cagle

How We Do It

We don’t believe in one-size-fits-all. Every organization has its own equation - the unique mix of culture, leadership, and systems that either keep people or drive them away.


Our work includes:

  • Retention strategies that make growth irresistible.

  • ERG and philanthropic frameworks that connect deeply with your people.

  • Policy transformation that turns compliance into culture.

  • AI + human integration that keeps innovation grounded in reality.

 

It’s not theory. It’s real world, boots-on-the-ground strategy built for leaders ready to move past lip service and into measurable results.

Gena Pirtle Headshot.jpg

Meet Gena Pirtle

Founder of The People Equation™, Gena has spent her career at the intersection of leadership, HR strategy, and culture transformation. She’s worked inside the high-pressure worlds of tech and public sector, where the pace is relentless and the stakes are high.

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Gena knows what it takes to keep top talent engaged — because she’s been in the rooms where decisions are made, seen what works, and fixed what doesn’t. Her style is equal parts truth-teller, strategist, and partner in change.

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She believes that business success and human success aren’t opposing forces — they’re two sides of the same equation. And when leaders get that right, the results ripple far beyond the workplace.

Why It Matters

Because when your people are engaged, supported, and inspired to stay, everything changes:

  • Your projects finish faster.

  • Innovation sticks.

  • Morale soars.

  • Impact multiplies.

 

Retention isn’t just an HR metric - it’s the foundation for growth, stability, and legacy.

 

Ready to Solve Your People Equation?
Let’s turn turnover into loyalty, and talent into your greatest advantage.

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